Behind every trajectory, there is a person.

For years, I was the one who had to find the solution, make the call and hold steady while others were counting on me. I led information systems in demanding contexts: complex transformations, heavy responsibilities, teams to carry, strategic stakes to arbitrate.
There, I saw strong leaders doubting in silence. Managers moving forward with no room to think. Teams running out of breath. Women and men succeeding on paper while sensing they were no longer truly in their place.
That is when something became clear to me: behind every role, every decision, every trajectory, there is a person. This is what led me to coaching. I trained and was certified to the standards of the International Coaching Federation (ICF), to put my experience at the service of structured and deeply human support.
SHIFTMARKS was born of this conviction: we do not always need to be told what to do. Sometimes, we need a space to finally hear what we truly think.
My role is not to decide for you, nor to steer you towards an answer I would have chosen on your behalf. It is to listen, to question, to challenge when needed, and to create a space of trust where you can set things down without a mask, without judgement and without having to play a part.
A space to look at things differently. To understand what is at play. To let your own answers emerge. To reconnect with what matters to you and decide what comes next with greater clarity.
Whether you are a leader, a manager, a team in transformation or simply at a moment when something needs to change, you remain the sole author of your story.
I am not here to show you the way.
I am here to help you see yours.
Salma Tahri-Joutey
Professional coach · Former CIO/CTO · Founder of SHIFTMARKS
Working with SHIFTMARKS
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